Welcome to Rod’s Blog!
I’m Rod Whitson, president of Townsend Inc. , a leading results-driven brand communications firm. We help organizations with innovative products and services increase sales and move markets. We are in sunny San Diego.
I’m also branding nut. A fanatic. A passionate believer in the power of a strong brand to drive strategic agendas and take companies to new heights of success.
Why am I starting a blog?
Because I believe branding is one of the most important yet misunderstood tools that companies have to grow sales and revenues. Not to mention reputation, name recognition, shareholder value and things like that. I also believe there’s a great deal of misinformation out there that serves to obfuscate and confuse rather than add clarity to the general body of knowledge regarding this essential activity.